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Retail Tips

E-commerce know-how, marketing strategies and conversion tips to optimize your online shop.

    Retail Tips
Setting up and running an effective e-shop
Justyna Skorupska, Managing Director at FACT-Finder Poland and international renowned e-commerce expert, recently gave an interview in Brief Magazine, the…
    Retail Tips
WTM 2012: Carsten Kraus gives insights into the semantic search
World Travel Market 2012:  05-08 November 2012 Visitors to this year’s World Travel Market in London had a chance to…
    Retail Tips
Why retailers must embrace omni-channel marketing
A brick-and-mortar store, a traditional website, a mobile optimised site, a tablet optimised version, a Facebook page, etc. – in…
    Retail Tips
The Keys to Customer Satisfaction
For many years people have been trying to find out how to ensure customer satisfaction. Nowadays, we are more aware…
    Retail Tips
The impact of social-buttons on customer purchasing behavior in online shops
Irmela Schwab reports in leadDIGITAL on a study which discovered the great influence „social buttons” have on the shopping behavior…
    Retail Tips, Success Stories
Use Information from Search Requests to Increase Revenue.
Easter, Summer Fashion, P3, Shirt, and Nike: Every search term entered in your online-shop provides valuable insight as to how…
    Retail Tips
Tricks of the Trade: Long Tail 101
Popular search terms account only for 30% of the overall searches performed on the web. The remaining 70% of search…
    Retail Tips
How to turn visitors into shoppers
In my speech at Internet Retailing, I concentrated on translating real world scenarios into the online virtual world (your shops).…
    Retail Tips
How on-site search and recommendations empower e-businesses
By using a combination of intelligent search and navigation combined with behavioural merchandising solutions, online retailers are able to take…
    Retail Tips, Success Stories
6 tips to define the best view for your product range: list/grid view
There are lots of reasons for using list or grid view in your online shop. But in which cases is…
    Retail Tips
Download the report “eCommerce in Europe: trends and outlook 2011”
What drives Europe’s eCommerce markets? Usability in the UK, outstanding solutions to optimize conversion rates in Germany, internationalization, and m-commerce…
    Retail Tips, Success Stories
Are you placing your top sellers on top of your search result list?
“All we want for Christmas is traffic”, this slightly modified version of Mariah Carey’s Christmas evergreen could be the anthem…