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How to provide visitors to your shop with more accurate search results

How to provide visitors to your shop with more accurate search results

Published October 29, 2018
The more relevant the products in the search results list, the more likely shop visitors are to make a purchase. But what happens if too many products appear in your shop for specific terms that do not match the search term entered? Or if suitable products are missing from the results, although they are available?

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9 KPIs to help shop owners optimize every customer journey in the sales funnel

9 KPIs to help shop owners optimize every customer journey in the sales funnel

Published January 11, 2018
Selecting the correct KPIs (Key Performance Indicators) is critical to the success of an online shop. You can only measure how well your sales funnel is working – and how you can make adjustments to conversion optimization – if the KPIs are right. We have put together the most important KPIs in the online shop, to allow you to structure what can feel like an eternity of measurable indicators. Where do you need to make measurements? What is unimportant? We can explain.

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Instructions for a successful online shop

Instructions for a successful online shop

Published December 28, 2015
Whoever looks for products on the Internet today, is showered with offers. It is therefore important for online shop operators to stand out from the masses. As well as a good product range, the most important way of achieving this is search engine optimisation, as well as excellent usability. The home page is the flagship for the shop, so make sure to optimise it with the most important search terms, and to place relevant keywords in the running text. The home page in effect replaces a traditional shop window, so any online shopper who lands on the page needs to immediately become aware of what the store is offering. Zalando’s website is a great example for a professional looking homepage, and with one click on the famous fashion shop, a wide product range is presented directly to the user.

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